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iPhone 17 Lineup Could See Price Hikes Across the Board, Except for Standard Model

iPhone 17 Lineup Could See Price Hikes Across the Board, Except for Standard Model

Apple is reportedly planning to increase the prices of iPhone 17 series to help offset rising component costs and tariffs related to China.

Written by Nithya P Nair, Edited by Siddharth Suvarna | Updated: 31 July 2025 11:42 IST

iPhone 17 Lineup Could See Price Hikes Across the Board, Except for Standard Model

Photo Credit: Apple

iPhone 17 is expected to retain the same launch price as the iPhone 16

Highlights

Apple could increase prices for the new iPhone 17 lineup
iPhone 17 Air could come with a starting price tag of $949
iPhone 17 series is rumoured to go official in September second week

Apple is expected to launch the iPhone 17 series in September, and rumours surrounding the new lineup have been circulating for a while. A new investor note by Jefferies analyst Edison Lee provides insight into the pricing of the iPhone 17 family. Apple is reportedly considering price hikes for its new lineup. The Cupertino technology giant will attribute these increases to the rising component costs and the ongoing tariff war between the US and China. The price of the vanilla iPhone 17 is said to match the launch price of the iPhone 16.

Apple Could Increase Prices for iPhone 17 Slim, iPhone 17 Pro, and iPhone 17 Pro Max

According to Jefferies analyst Edison Lee, Apple is likely to raise prices for the iPhone 17 lineup by about $50 (roughly Rs. 4,000) over the iPhone 16 series. If this prediction is accurate, the iPhone 17 Pro could start at $1,049 (roughly Rs. 91,000), up from the iPhone 16 Pro's $999 (roughly Rs. 87,000). The iPhone 17 Pro Max may be priced at $1,249 (roughly Rs. 1,09,000), compared to the iPhone 16 Pro Max's $1,199 (roughly Rs. 1,00,700).

$AAPL - IPHONE 18 PRICE HIKE EXPECTED: JEFFERIES

Jefferies analyst Edison Lee maintained a Hold rating and $188.32 price target on Apple. He noted strong iPhone demand in Q2 2025, with U.S. telcos reporting ~22% growth in equipment sales — the highest in six quarters. This…
— *Walter Bloomberg (@DeItaone) July 30, 2025

The iPhone 17 Air, which is expected to succeed the iPhone 16 Plus, might launch with a starting price of $949 (roughly Rs. 83,000). Notably, the iPhone 16 Plus was launched with a starting price tag of $899 (roughly Rs. 75,500).

The analyst suggests that the iPhone 17 is expected to retain the same launch price as the iPhone 16, with no price increase this year. This suggests the iPhone 17 could start at $799 (roughly Rs. 67,100)

iPhone 17 Pro Series Tipped to Come With These Three Camera Upgrades

According to Lee, Apple is planning to raise prices for the iPhone 17 Slim, iPhone 17 Pro, and iPhone 17 Pro Max to help offset rising component costs and tariffs related to China. Additional cost factors, such as potential tariffs from India and other sectors, have not yet been included.

The iPhone 17 series is rumoured to go official between September 8 and September 12. The base iPhone 17 and iPhone 17 Air are said to run on the Apple A19 chip, while the iPhone 17 Pro models could feature the A19 Pro chip.

Apple's First Foldable iPhone May Launch in September Next Year

Apple is said to pack 8GB of RAM in the iPhone 17. The iPhone 17 Pro, iPhone 17 Air, and iPhone 17 Pro Max models could ship with 12GB RAM. The Pro lineup is tipped to get a 48-megapixel telephoto sensor and a 12-megapixel selfie shooter. They are likely to feature a new vapour chamber cooling system and scratch-resistant and anti-reflective display coating.

iPhone 16 Pro

KEY SPECS
NEWS

Display 6.30-inch

Processor Apple A18 Pro

Front Camera 12-megapixel

Rear Camera 48-megapixel + 12-megapixel + 48-megapixel

RAM 8GB

Storage 128GB, 256GB, 512GB, 1TB

OS iOS 18

Resolution 1206x2622 pixels

More Apple mobiles Apple mobiles price in India

iPhone 16 Pro Max

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Massive screen size
Brilliant display
Performance beast
Camera Control is a boon
Fantastic battery life

Bad
Big phone for one-hand use
Expensive
No Apple Intelligence at launch
Slow-wired charging support

Read detailed Apple iPhone 16 Pro Max review

Display 6.90-inch

Processor Apple A18 Pro

Front Camera 12-megapixel

Rear Camera 48-megapixel + 12-megapixel + 48-megapixel

RAM 8GB

Storage 256GB, 512GB, 1TB

OS iOS 18

Resolution 1320x2868 pixels

More Apple mobiles Apple mobiles price in India

iPhone 16 Plus

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Stunning display
Solid build quality and lovely colour options
Battery life is bonkers on this one
Excellent for gaming and performance (in general)
Improved cameras

Bad
Still offers a 60Hz refresh rate and misses out on AOD (always-on display)
No fast charging
Comes with USB 2
No Apple Intelligence features out of the box

Read detailed Apple iPhone 16 Plus review

Display 6.70-inch

Processor Apple A18

Front Camera 12-megapixel

Rear Camera 48-megapixel + 12-megapixel

RAM 8GB

Storage 128GB, 256GB, 512GB

OS iOS 18

Resolution 1290x2796 pixels

More Apple mobiles Apple mobiles price in India

iPhone 16

KEY SPECS
NEWS

Display 6.10-inch

Processor Apple A18

Front Camera 12-megapixel

Rear Camera 48-megapixel + 12-megapixel

RAM 8GB

Storage 128GB, 256GB, 512GB

OS iOS 18

Resolution 1179x2556 pixels

More Apple mobiles Apple mobiles price in India

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Further reading: iPhone 17, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Pro, iPhone 17 Price, iPhone 17 Pro Max Price, iPhone 17 Pro Price, iPhone 17 Air Price, Apple

Nithya P Nair

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Nithya P Nair is a journalist with more than five years of experience in digital journalism. She specialises in business and technology beats. A foodie at heart, Nithya loves exploring new places (read cuisines) and sneaking in Malayalam movie dialogues to spice up conversations. More